Asia Pacific University Library catalogue


Adland : a global history of advertising / Mark Tungate.

By: Tungate, Mark, 1967-Material type: TextTextPublication details: London : Kogan Page, 2013Edition: 2nd edDescription: x, 259 p., 16 unnumbered pages of plates ; 24 cmISBN: 9780749464318 (pbk.)Subject(s): Advertising -- HistoryDDC classification: 659.109 LOC classification: HF5823 | .T83 2013
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HF5823 .M43 2017 c.2 The future of advertising, marketing and digital media / HF5823 .S69 2016 c.1 The art of client service : HF5823 .S69 2016 c.2 The art of client service : HF5823 .T83 2013 c.1 Adland : HF5825 .B53 2022 c.1 Advertising design by medium : a visual and verbal approach / HF5825 .C67 2018 c.1 The copy book : HF5825 .C67 2018 c.2 The copy book :

Revised edition of the author's Adland published in 2007.

Includes bibliographical references (pages 253-254) and index.

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