Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.
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TextPublication details: New York, NY : PowerHouse Books, 2005Edition: 2nd ed., Expanded edDescription: 245 p. : ill. (some col.) ; 25 cmISBN: 9781576872703 (hbk.); 157687270X (hbk.)Subject(s): Branding (Marketing) | Brand name products -- Forecasting | Advertising -- Brand name products | TrademarksDDC classification: 658.827 LOC classification: HD69.B7 | R63 2005
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HD69.B7 R63 2005 c.1 (Browse shelf (Opens below)) | 1 | Available | 00033284 |
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| HD69.B7 I33 2017 c.2 Identity-based brand management : | HD69.B7 K54 2000 c.1 No logo : | HD69.B7 R54 2005 c.1 The origin of brands : | HD69.B7 R63 2005 c.1 Lovemarks : | HD69.B7 S74 2017 c.1 Global brand strategy : | HD69.B7 S74 2017 c.2 Global brand strategy : | HD69 .P75 D83 2021 c.1 The complex project toolkit : using design thinking to transform the delivery of your hardest projects / |
Includes bibliographical references (p. 243) and index.
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