Asia Pacific University Library catalogue

Includes bibliographical references (p. 682-704) and indexes.

Part I: Introduction to Business Research -- 1 Research in Business -- 2 Thinking Like a Researcher -- 3 The Research Process: an overview -- 4 Business Research Requests and Proposals -- Appendix 4a: Covering Kids RFP -- 5 Ethics in Business Research -- Part II: The Design of Research -- 6 Research Design: An Overview -- 7 Secondary Data Searches -- 8 Qualitative Research -- 9 Observation Studies -- 10 Surveys -- 11 Experiments and Test Markets -- Appendix 11a: Complex Experimental Designs -- Part III: The Sources and Collection of Data -- 12 Measurement -- 13 Measurement Scales -- 14 Questionnaires and Instruments -- Appendix 14a: Crafting Effective Measurement Questions -- Appendix 14b: Pretesting Options and Discoveries -- 15 Sampling Concepts -- Appendix 15a: Determining Sample Size -- Part IV: Analysis and Presentation of Data -- 16 Data Preparation and Analysis -- Appendix 16a: Describing Data Statistically -- 17 Exploring, Displaying, and Examining Data -- 18 Hypothesis Testing -- 19 Measures of Association -- 20 Multivariate Analysis: An Overview -- 21 Presenting Insights and Findings: Written and Oral Reports -- Case abstracts -- Appendices -- A Focus Group Discussion Guide -- B Nonparametric Significance Tests -- C Selected Statistical Tables.

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