Asia Pacific University Library catalogue


Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough.

By: Zimmerer, ThomasContributor(s): Scarborough, Norman MMaterial type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2005Edition: 4th edDescription: xiv, 578 p. : ill. (some col.), col. map ; 28 cmISBN: 0131918567 (pbk.); 9780131918566 (pbk.)Subject(s): Small business -- Management | New business enterprises -- ManagementDDC classification: 658.022 LOC classification: HD62.7 | .Z56 2005Online resources: Table of contents | Table of contents
Contents:
Sec. I. The challenge of entrepreneurship: Ch. 1. The foundations of entrepreneurship -- Ch. 2. Inside the entrepreneurial mind: from ideas to reality -- Sec. II. Building the business plan: Beginning considerations : Ch. 3. Strategic management and the entrepreneur -- Ch. 4. Forms of business ownership and franchising -- Ch. 5. Buying an existing business -- Sec. III. Building the business plan: Marketing considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial considerations : Ch. 9. Managing cash flow -- Ch. 10. Creating a successful financial plan -- Ch. 11. Crafting a winning business plan -- Sec. V. Putting the plan to work : building a competitive edge : Ch. 12. Sources of financing: debt and equity -- Ch. 13. Choosing the right location and layout -- Ch. 14. Global aspects of entrepreneurship -- Ch. 15. Leading the growing company and planning for management succession.
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Open Shelf 		Book HD62.7 .Z56 2005 c.1 (Browse shelf (Opens below)) 1 Available 00003970
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Open Shelf 		Book HD62.7 .Z56 2005 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00003969

Includes bibliographical references (p. 549-562) and index.

Sec. I. The challenge of entrepreneurship: Ch. 1. The foundations of entrepreneurship -- Ch. 2. Inside the entrepreneurial mind: from ideas to reality -- Sec. II. Building the business plan: Beginning considerations : Ch. 3. Strategic management and the entrepreneur -- Ch. 4. Forms of business ownership and franchising -- Ch. 5. Buying an existing business -- Sec. III. Building the business plan: Marketing considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial considerations : Ch. 9. Managing cash flow -- Ch. 10. Creating a successful financial plan -- Ch. 11. Crafting a winning business plan -- Sec. V. Putting the plan to work : building a competitive edge : Ch. 12. Sources of financing: debt and equity -- Ch. 13. Choosing the right location and layout -- Ch. 14. Global aspects of entrepreneurship -- Ch. 15. Leading the growing company and planning for management succession.

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