Asia Pacific University Library catalogue


The venture imperative : a new model for corporate innovation / Heidi Mason, Tim Rohner.

By: Mason, Heidi, 1952-Contributor(s): Rohner, Tim, 1961-Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2002Description: xiv, 358 p. : ill. ; 25 cmISBN: 1578513359 (hbk.); 9781578513352 (hbk.)Subject(s): Venture capital | Technological innovations -- FinanceDDC classification: 658.4063 LOC classification: HG4751 | .M37 2002
Contents:
Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HG4751 .M37 2002 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00004645
General Circulation General Circulation APU Library
Open Shelf 		Book HG4751 .M37 2002 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027001

Includes bibliographical references (p. 341-344) and index.

Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.

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