Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.
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TextPublication details: Harlow : Pearson, 2014Edition: 5th edDescription: xiv, 559 p. : ill. ; 24 cmISBN: 9780273756507 (pbk.)Subject(s): Direct marketing | Database marketing | Internet marketingDDC classification: 658.872 LOC classification: HF5415.126 | .T37 2014
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.126 .T37 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011491 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.126 .T37 2014 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00014210 |
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| HF5415.126 .J66 1998 c.1 Creative strategy in direct marketing / | HF5415.126 .K56 2000 c.1 The new professionals : | HF5415.126 .S76 2001 c.1 Successful direct marketing methods / | HF5415.126 .T37 2014 c.1 Principles of direct, database and digital marketing / | HF5415.126 .T37 2014 c.2 Principles of direct, database and digital marketing / | HF5415.1263 .A53 1999 c.1 Business market management : | HF5415.1263 .B59 1998 c.1 Business to business direct marketing : |
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