Marketing concepts and strategies / Sally Dibb ... [et al.].
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TextPublication details: Andover : Cengage Learning, 2012Edition: 6th edDescription: xviii, 815 p. : col. ill. ; 26 cm. + instant access cardISBN: 9781408032145 (pbk.); 9781408064320 (pbk.)Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .M37 2012
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APU Library Open Shelf | Book | HF5415 .M37 2012 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011493 | |
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APU Library Open Shelf | Book | HF5415 .M37 2012 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011494 |
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| HF5415 .M37 1999 c.1 Financial Times mastering marketing : | HF5415 .M37 2003 c.1 Marketing changes / | HF5415 .M37 2006 c.1 Marketing : | HF5415 .M37 2012 c.1 Marketing concepts and strategies / | HF5415 .M37 2012 c.2 Marketing concepts and strategies / | HF5415 .M83 1997 c.1 Marketing : | HF5415 .M83 1997 c.2 Marketing : |
Formerly CIP. Uk
Includes bibliographical references and index.
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