Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2009Edition: 2nd edDescription: x, 552 p. : ill. ; 25 cmISBN: 9781856176170 (pbk.); 1856176177 (pbk.)Subject(s): Marketing -- Planning | Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .G55 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.13 .G55 2009 c.1 (Browse shelf (Opens below)) | 1 | Checked out | 09/10/2024 | 00011453 |
General Circulation
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APU Library Open Shelf | Book | HF5415.13 .G55 2009 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011454 |
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| HF5415.13 .F47 2014 c.1 Marketing strategy / | HF5415.13 .F47 2014 c.2 Marketing strategy / | HF5415.13 .G55 2009 c.1 Strategic marketing planning / | HF5415.13 .G55 2009 c.2 Strategic marketing planning / | HF5415.13 .G85 1997 c.1 Marketing management : | HF5415.13 .H37 2002 c.1 Marketing : | HF5415.13 .H37 2002 c.2 Marketing : |
Previous ed.: 2003.
Formerly CIP. Uk
Includes bibliographical references and index.
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