Asia Pacific University Library catalogue


A STUDY ON COUNTRY OF ORIGIN EFFECT, ADVERTISING APPEAL, PRODUCT KNOWLEDGE AND SKINCARE PURCHASING INTENTION IN MALAYSIA / VINCE CHOCK YEE MING

By: VINCE CHOCK YEE MING (TP025932)Contributor(s): Wong Huey Wern [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2013Description: 84 p. : ill. ; 30 cmLOC classification: PG-20-3982Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.
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A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.

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