Asia Pacific University Library catalogue


FACTORS INFLUENCING CONSUMER PREFERENCE TOWARD FOOD FRANCHISEE AMONG THE UNIVERSITY STUDENTS IN MALAYSIA / TAN KOK WAI

By: TAN KOK WAI (TP026000)Contributor(s): Dr. Tan Juat Hong [Supervisor]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2013Description: 69 p. : ill. ; 30 cmLOC classification: PG-20-3989Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.
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A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.

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