E-marketing : applications of information technology and the internet within marketing / Cor Molenaar.
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TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2012Description: xviii, 234 p. : ill. ; 26 cmISBN: 9780415677288 (pbk.); 0415677289 (pbk.)Other title: Electronic marketingSubject(s): Internet marketingDDC classification: 658.872 LOC classification: HF5415.1265 | .M65 2012
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APU Library Open Shelf | Book | HF5415.1265 .M65 2012 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014099 |
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| HF5415.1265 .K54 2002 c.1 Strategic electronic marketing : | HF5415.1265 .L56 2000 c.1 Brand building on the Internet / | HF5415.1265 .M65 2002 c.1 The future of marketing : | HF5415.1265 .M65 2012 c.1 E-marketing : | HF5415.1265 .M66 2002 c.1 Market research in the Internet age : | HF5415.1265 .M66 2002 c.2 Market research in the Internet age : | HF5415.1265 .S36 2007 c.2 The new rules of marketing and PR : |
Includes bibliographical references and index.
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