Asia Pacific University Library catalogue


The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal.

By: Reichheld, Frederick FContributor(s): Teal, Thomas, 1937-Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, 2001Description: xviii, 323 p. : ill. ; 24 cmISBN: 1578516870 (pbk.); 9781578516872 (pbk.)Subject(s): Customer relations | Consumer satisfaction | Job satisfaction | Labor productivity | LoyaltyDDC classification: 658.4 LOC classification: HF5415.5 | .R45 2001
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Includes bibliographical references and index.

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