Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.
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TextPublication details: Old Tappan, New Jersey. : Pearson Education Inc., c2015Description: xviii, 458 pages : illustrations ; 24 cmISBN: 9780133886559 (hbk.); 0133886557 (hbk.)Other title: Modeling techniques in predictive analytics with R and PythonSubject(s): Marketing -- Data processing | R (Computer program language) | Python (Computer program language) | Data miningLOC classification: HF5415 | .M55 2015
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APU Library Open Shelf | Book | HF5415 .M55 2015 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00036095 | |
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APU Library Open Shelf | Book | HF5415 .M55 2015 c.2 (Browse shelf (Opens below)) | 2 | Lost and Paid for Withdrawn | 00036096 |
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| HF5415 .M37 2007 c.2 Marketing power plays : | HF5415 .M37 2009 c.1 Secrets of the marketing masters : | HF5415 .M53 2004 c.1 Sun Tzu, strategies for marketing : | HF5415 .M55 2015 c.1 Marketing data science : | HF5415 .M55 2015 c.2 Marketing data science : | HF5415 .N49 2001 c.1 Wireless rules : | HF5415 .N49 2001 c.2 Wireless rules : |
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