Marketing management / Philip Kotler, Kevin Lane Keller.
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TextPublication details: Boston, Mass. ; London : Pearson, c2016Edition: 15th ed., Global edDescription: 714 p. : ill. ; 28 cmISBN: 9781292092621 (pbk.) ; 1292092629 (pbk.) Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K68 2016
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APU Library Open Shelf | Book | HF5415.13 .K68 2016 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015341 | |
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APU Library Open Shelf | Book | HF5415.13 .K68 2016 c.2 (Browse shelf (Opens below)) | 2 | Available | 00015342 | |
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APU Library Open Shelf | Book | HF5415.13 .K68 2016 c.3 (Browse shelf (Opens below)) | 3 | Lost and Paid for Withdrawn | 00015378 |
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| HF5415.13 .K68 2012 c.1 Marketing management / | HF5415.13 .K68 2012 c.3 Marketing management / | HF5415.13 .K68 2012 c.4 Marketing management / | HF5415.13 .K68 2016 c.1 Marketing management / | HF5415.13 .K68 2016 c.2 Marketing management / | HF5415.13 .L36 2001 c.1 Marketing management / | HF5415.13 .L44 1997 c.1 Analysis for marketing planning / |
Formerly CIP. Uk
Includes bibliographical references and index.
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