Asia Pacific University Library catalogue


Essentials of business research methods / by Joseph Hair ...[et. al.]

By: Hair, Joseph FContributor(s): Mary, Celsi | Arthur, Money | Phillip, Samouel | Michael, PageMaterial type: TextTextPublication details: New York : Routledge, c2016Edition: 3rd edDescription: xi, 494 p. : ill. ; 24 cmISBN: 9780765646132 (pbk.)Subject(s): Business -- ResearchDDC classification: 650.072/1 LOC classification: HD30.4 | .H29 2016
Contents:
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
Other editions: Revision of:: Essentials of business research methods
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Open Shelf 		Book HD30.4 .H29 2016 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00014844
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.4 .H29 2016 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00014845

Includes bibliographical references and index.

Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.

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