Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2014Edition: 12th int. student edDescription: xxvii, 772 p. : co. ill. ; 26 cm. 1 CD-ROM (4 3/4 in.)ISBN: 9789814607537 (pbk.); 9814607533 (pbk.); 978981460753D (CD-ROM); 978460753D (CD-ROM)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H39 2014Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Staff Circulation | APU Library Open Shelf | Book | HF5415.33.U6 H39 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015934 | |
Staff Circulation | APU Library CD-ROM Shelf | CD-ROM | CD-41-23 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00035907 | |
General Circulation | APU Library Open Shelf | Book | HF5415.33.U6 H39 2014 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00015935 | |
General Circulation | APU Library CD-ROM Shelf | CD-ROM | CD-41-23A (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00035922 | |
General Circulation | APU Library Open Shelf | Book | HF5415.33.U6 H39 2014 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00015936 | |
General Circulation | APU Library CD-ROM Shelf | CD-ROM | CD-41-23B (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00035923 |
Includes index.
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