Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
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TextPublication details: Harlow, England : Pearson, c2013Edition: 4th ed., Global edDescription: 590 p. : col. ill. ; 28 cmISBN: 9780273779414 (pbk.); 0273779419 (pbk.)Subject(s): Product management | Brand name productsDDC classification: 23 LOC classification: HD69 .B7 | K45 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD69 .B7 K45 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014971 | |
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General Circulation
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APU Library Open Shelf | Book | HD69 .B7 K45 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00014972 |
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| HD69.B7 K45 2008 c.1 Strategic brand management : | HD69.B7 K45 2008 c.4 Strategic brand management : | HD69 .B7 K45 2013 c.1 Strategic brand management : | HD69 .B7 K45 2013 c.2 Strategic brand management : | HD69.B7 K45 2020 c.1 Strategic brand management: building, measuring, and managing brand equity / | HD69.B7 K56 2018 c.1 How Asian brands soar 3 : | HD69.B7 K56 2018 c.2 How Asian brands soar 3 : |
Includes bibliographical references and index.
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