Special events : creating and sustaining a new world for celebration / Joe Goldblatt.
Material type:
TextSeries: The Wiley event management seriesPublication details: New Jersey : John Wiley & Sons, c2014Edition: 7th edDescription: xxvi, 406 p. : ill. ; 25 cmISBN: 9781118626771 (hbk.)Subject(s): Special events -- Management | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & TourismDDC classification: 394.2068 LOC classification: GT3405 | .G65 2014Summary: "Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | GT3405 .G65 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015003 |
Previous editions have different subtitles.
Includes bibliographical references (pages 378-385) and index.
"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--
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