Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker and Margaret Shaw.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Description: xxv, 611 p. : col. ill. ; 28 cmISBN: 9780131708273 (pbk.); 0131708279 (pbk.)Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingLOC classification: TX911.3.M3 | S56 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | TX911.3.M3 S56 2008 c.1 (Browse shelf (Opens below)) | 1 | On order (No use restrictions) |
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