How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins.
Material type:
TextPublication details: Philadelphia : Kogan Page, c2006Edition: 2nd edDescription: xvi, 192 p. : ill. ; 24 cmISBN: 9780749446635 (pbk.); 0749446633 (pbk.)Subject(s): Advertising copy -- Handbooks, manuals, etcDDC classification: 659.13/2 LOC classification: HF5825 | .G48 2006Online resources: Publisher description | Contributor biographical information
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HF5825 .G48 2006 c.1 (Browse shelf (Opens below)) | 1 | Available | 00015008 |
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| HF5825 .C67 2018 c.1 The copy book : | HF5825 .C67 2018 c.2 The copy book : | HF5825 .F47 2018 c.1 The art of the click : how to harness the power of direct-response copywriting and make more sales / | HF5825 .G48 2006 c.1 How to write great copy : | HF5826.5 .K38 2017 c.1 The media handbook : | HF5826.5 .K38 2017 c.2 The media handbook : | HF5826.5 .K38 2022 c.1 The media handbook : a complete guide to advertising media selection, planning, research, and buying / |
Includes bibliographical references (p. 185-187) and index.
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