Asia Pacific University Library catalogue


A STUDY ON THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY TOWARDS COSMETIC CONSUMER PURCHASING BEHAVIOUR IN KLANG VALLEY, MALAYSIA / CYNTHIA MARYLINE ARTHUR SATHIYA.

By: CYNTHIA MARYLINE ARTHUR SATHIYA (TP021609)Contributor(s): Dr. Devinder Kaur [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2015Description: 110 p. : ill. ; 30 cmSubject(s): Corporate social responsibility -- Malaysia | Consumer behavior -- MalaysiaLOC classification: PM-26-69Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Business Administration.
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A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Business Administration.

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