AN EXPLANATORY STUDY ON YOUNG WOMEN IN APU IN MALAYSIA : FACTORS AFFECTING CONSUMER BEHAVIOR TOWARDS PURCHASING LUXURY FASHION BRAND / DIANA CALLYCHURN.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 98 p. : ill. ; 30 cmSubject(s): Consumer behavior -- MalaysiaLOC classification: PM-27-64Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Global Marketing Management.
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Reference
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APIIT Library Reference Collection | Masters Theses | PM-27-64 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00037052 |
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A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Global Marketing Management.
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