AN EXPLANATORY STUDY ON E-SERVICE QUALITY, E-CUSTOMER SATISFACTION AND E-LOYALTY TOWARDS ONLINE PURCHASING BEHAVIOUR AMONG GEN Y IN KUALA LUMPUR, MALAYSIA / YAP YAN HAO.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 71 p. : ill. ; 30 cmSubject(s): Consumer satisfaction -- Malaysia | Teleshopping -- Young consumers -- Malaysia | Consumer behaviourLOC classification: PG-23-0010Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Business Management with specialism in E-Business (UC3F1606BM(E-BUS)).
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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APU Library Library Workroom | Undergraduate Theses | PG-23-0010 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00037182 |
Available in APres.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Business Management with specialism in E-Business (UC3F1606BM(E-BUS)).
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