THE FACTORS INFLUENCING THE GENERATION Y IN CHOOSING UBER AS THEIR PREFERRED MODE OF TRANSPORTATION : THE CASE OF KLANG VALLEY, MALAYSIA / SO CHUN TIONG.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 127 p. : ill. ; 30 cmSubject(s): Choice of transportation | Young consumers -- Malaysia | Consumer behaviourLOC classification: PG-23-0009Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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APU Library Library Workroom | Undergraduate Theses | PG-23-0009 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00037181 |
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
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