Asia Pacific University Library catalogue


A STUDY ON FACTORS TOWARDS SMARTPHONE CONSUMERS PURCHASING BEHAVIOUR AMONG GENERATION Y IN MALAYSIA / LEE KAR HUEI.

By: LEE KAR HUEI (TP039762)Contributor(s): Mr. Tee Poh Kiong [Supervisor]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 174 p. : ill. ; 30 cmSubject(s): Consumer behavior -- Smartphones -- Young consumers | Shopping -- Psychological aspectsLOC classification: PG-23-0056Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management.
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Reference Collection 		Undergraduate Theses PG-23-0056 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) 00037305

A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management.

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