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THE INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOUR AMONG GEN Y IN MALAYSIA / ABIGAIL SCHULTZ.

By: ABIGAIL SCHULTZ (TP031832)Contributor(s): Ms. Rahilah binti Ahmad [Supervisor]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 77 p. : ill. ; 30 cmSubject(s): Packaging | Internet marketing | Teleshopping -- MalaysiaLOC classification: PG-23-0072Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-23-0072 (Browse shelf (Opens below))	1	Not for loan (Restricted access)		00037322

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Previous	PG-23-0061 A STUDY ON PACKAGING, PERCEIVED RISK, SERVICE QUALITY TOWARDS CONSUMER PURCHASE DECISION ON ONLINE SHOPPING IN MALAYSIA /	PG-23-0068 FACTORS AFFECTING STUDENT ACADEMIC PERFORMANCE IN PRIVATE UNIVERSITIES, KLANG VALLEY /	PG-23-0071 AN EXPLANATORY STUDY ON FACTORS INFLUENCING PURCHASE INTENTION ON AIR ASIA AMONG GENERATION Y IN APU /	PG-23-0072 THE INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOUR AMONG GEN Y IN MALAYSIA /	PG-23-0074 A STUDY ON LEADERSHIP STYLES TOWARDS JOB SATISFACTION AMONG GENERATION Y EMPLOYEES IN SERVICE INDUSTRY KUALA LUMPUR, MALAYSIA /	PG-23-0075 A STUDY ON CONSUMER SATISFACTION, PERCEIVED VALUE, SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN FAST FOOD COMPANY IN MALAYSIA /	PG-23-0076 A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE BANKING AMONG UNDERGRADUATE STUDENTS IN KLANG VALLEY /	Next

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management.

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Asia Pacific University Library catalogue

THE INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOUR AMONG GEN Y IN MALAYSIA / ABIGAIL SCHULTZ.

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