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FACTORS BEHIND BRAND SWITCHING IN TELECOMMUNICATION INDUSTRY IN MALAYSIA / AYMAN KHAN.

By: AYMAN KHAN (TP036016)Contributor(s): Mr. Christopher Philip John [Supervisor]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 101 p. : ill. ; 30 cmSubject(s): Consumer satisfaction -- Malaysia | Telecommunications -- MalaysiaLOC classification: PG-23-0097Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1610KMGT)

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Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-23-0097 (Browse shelf (Opens below))	1	Not for loan (Restricted access)	Available in APres		00037348

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Previous	PG-23-0094 DETERMINANTS THAT INFLUENCE CONSUMER BUYING INTENTION FOR BEAUTY PRODUCTS AMONG WOMEN IN MALAYSIA /	PG-23-0095 THE STUDY ON CELEBRITY ENDORSEMENT ON CONSUMER PURCHASING INTENTIONS FOR COSMETIC PRODUCTS AMONG YOUNGSTERS /	PG-23-0096 A STUDY ON CUSTOMER SATISFACTION TOWARDS THE ONLINE SHOPPING IN QATAR /	PG-23-0097 FACTORS BEHIND BRAND SWITCHING IN TELECOMMUNICATION INDUSTRY IN MALAYSIA /	PG-23-0098 A STUDY ON MARKETING MALAYSIA AS A BRAND FOR TERTIARY EDUCATION /	PG-23-0099 IMPACT OF JOB SECURITY, JOB EMBEDDEDNESS, AND EMPLOYEE ENGAGEMENT TOWARDS JOB PERFORMANCE AMONG EMPLOYEES IN KUALA LUMPUR /	PG-23-0100 A STUDY OF LEADERSHIP STYLES ON ORGANISATIONAL COMMITMENT IN SMALL MEDIUM ENTERPRISE IN PEKANBARU, INDONESIA /	Next

Available in APres.

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1610KMGT)

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Asia Pacific University Library catalogue

FACTORS BEHIND BRAND SWITCHING IN TELECOMMUNICATION INDUSTRY IN MALAYSIA / AYMAN KHAN.

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