Digital advertising : theory and research / edited by Shelly Rodgers, Esther Thorson.
Material type:
TextPublication details: New York : Routledge, Taylor & Francis Group, 2017Edition: 3rd edDescription: xxviii, 465 p. ; 24 cmISBN: 9781138654457 (pbk.)Subject(s): Internet advertisingDDC classification: 659.14/4 LOC classification: HF6146.I58 | A38 2017Other editions: Revised edition of:: Advertising and the World Wide Web
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HF6146.I58 A38 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016298 | |
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APU Library Open Shelf APIIT | Book | HF6146.I58 A38 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016299 |
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| HF5826.5 .P75 2004 c.2 Creative advertising : | HF5837 .G36 2017 c.1 Advertising campaigns workbook / | HF5837 .G36 2017 c.2 Advertising campaigns workbook / | HF6146.I58 A38 2017 c.1 Digital advertising : | HF6146.I58 A38 2017 c.2 Digital advertising : | HG4027.7 .E59 2017 c.1 Crowdfunding basics in 30 minutes : how to use Kickstarter, Indiegogo, and other crowdfunding platforms to support your entrepreneurial and creative dreams / | HM500 .M36 2016 c.1 Visual, narrative and creative research methods : |
Includes bibliographical references and index.
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