The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge Communication SeriesPublication details: New York : Routledge, Taylor & Francis Group, 2017Edition: 6th edDescription: xx, 231 p. ; 24 cmISBN: 9781138689169 (pbk.)Subject(s): Advertising media planning | Mass media and business | Marketing channelsAdditional physical formats: Online version:: Media handbookDDC classification: 659 LOC classification: HF5826.5 | .K38 2017
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf APIIT | Book | HF5826.5 .K38 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016296 | |
General Circulation
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APU Library Open Shelf APIIT | Book | HF5826.5 .K38 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016297 |
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| HF5825 .C67 2018 c.2 The copy book : | HF5825 .F47 2018 c.1 The art of the click : how to harness the power of direct-response copywriting and make more sales / | HF5825 .G48 2006 c.1 How to write great copy : | HF5826.5 .K38 2017 c.1 The media handbook : | HF5826.5 .K38 2017 c.2 The media handbook : | HF5826.5 .K38 2022 c.1 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF5826.5 .K45 2015 c.1 Advertising media planning : |
Includes bibliographical references and index.
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