The copy book : how some of the best advertising writers in the world write their advertising / edited by D&AD
Material type:
TextSeries: Bibliotheca universalis (Taschen (Firm))Publication details: Köln : Taschen, [2018]Edition: 3rd edDescription: 536 p. : ill. (some col.) ; 21 cmISBN: 9783836568524 (pbk.)Subject(s): Advertising copy | Advertising layout and typography | Copy writersLOC classification: HF5825 | .C67 2018Summary: "In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes."--Publisher's website
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf APIIT | Book | HF5825 .C67 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016288 | |
General Circulation
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APU Library Open Shelf APIIT | Book | HF5825 .C67 2018 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016289 |
"In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes."--Publisher's website
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