Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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TextPublication details: New York, NY : McGraw-Hill Education, [2018]Edition: 11th ed. ; Int. edDescription: xli, 764 p., G-13, E-32, N-17, S-21 : ill., ; 29 cmISBN: 9781259921698 (pbk.)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B45 2018
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf APIIT | Book | HF5823 .B45 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016284 | |
General Circulation
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APU Library Open Shelf | Book | HF5823 .B45 2018 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016285 |
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| HF5823 .A48 2017 c.1 Advertising creative : | HF5823 .B27 2016 c.1 The advertising concept book : | HF5823 .B27 2016 c.2 The advertising concept book : | HF5823 .B45 2018 c.1 Advertising and promotion : | HF5823 .H56 2008 c.1 Advertising next : | HF5823 .H56 2008 c.2 Advertising next : | HF5823 .L36 2016 c.1 Advertising by design : |
Includes bibliographical references and index.
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