How Asian brands soar 3 : lessons from world's top 10 Asian cases / Chung K. Kim, Myong-Soo Lee, Wooyoung Jeong.
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TextPublication details: Seoul, Korea : The 1000 Years' Treasures by AAB, 2018; c2018Description: xiii, 301 p. : ill. ; 24 cmISBN: 9781980699811 (pbk.)Subject(s): Branding (Marketing) -- Asia -- Case studies | Brand name products -- Asia | Brand choice | Corporate imageGenre/Form: Case studies. LOC classification: HD69.B7 | K56 2018
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| HD69.B7 K45 2020 c.1 Strategic brand management: building, measuring, and managing brand equity / | HD69.B7 K56 2018 c.1 How Asian brands soar 3 : | HD69.B7 K56 2018 c.2 How Asian brands soar 3 : | HD69.B7 K56 2018 c.3 How Asian brands soar 3 : | HD69.B7 K56 2018 c.4 How Asian brands soar 3 : | HD69.B7 M38 2007 c.2 Product and brand management / | HD69.B7 N48 2003 c.2 The brand gap : |
Includes bibliographical references.
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