THE INFLUENCE OF SOCIAL MEDIA ON BUYING BEHAVIOUR OF BRANDED COSMETIC PRODUCT IN KLANG VALLEY, MALAYSIA / NEIMA IBRAHIM ISMAEL.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 72 p. : ill. ; 30 cmSubject(s): Consumer behavior. -- Malaysia | Brand name products -- Marketing | Online social networks -- MarketingLOC classification: PM-29-14Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1610GMM)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference
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APU Library Reference Collection | Masters Theses | PM-29-14 (Browse shelf (Opens below)) | 1 | Not for loan | 00016084 |
A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1610GMM)
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