Asia Pacific University Library catalogue


Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

By: Smith, Paul RussellContributor(s): Chaffey, DaveMaterial type: TextTextPublication details: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: 5th edDescription: xxvii, 660 p. ; 26 cmISBN: 9781138191709 (pbk.)Uniform titles: eMarketing excellence Subject(s): Internet marketingAdditional physical formats: Online version:: Digital marketing excellence.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .S65 2017
Contents:
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf APIIT 		Book HF5415.1265 .S65 2017 c.1 (Browse shelf (Opens below)) 1 Available 00016463
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Open Shelf APIIT 		Book HF5415.1265 .S65 2017 c.2 (Browse shelf (Opens below)) 2 Available 00016464

Revised edition of the authors' eMarketing excellence, first published in 2002.

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

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