Customer relationship management / Ed Peelen and Rob Beltman.
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TextPublication details: Boston : Pearson, 2013Edition: 2nd edDescription: xix, 413 p. : ill. ; 25 cmISBN: 9780273774952 (pbk.)Subject(s): Customer relations -- ManagementDDC classification: 658.8/12 LOC classification: HF5415.5 | .P44 2013
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Includes bibliographical references and index.
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