EFFECTIVENESS OF SALES PROMOTION AS A MARKETING COMMUNICATION TOOL ON CONSUMER PURCHASING DECISION TO USE GRAB SERVICE IN KUALA LUMPUR / ERTHA KUSUMA WARDANNI.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 62 p. : ill. ; 30 cmSubject(s): Communication in marketing -- Kuala Lumpur | Consumer behavior -- Kuala Lumpur | Sales promotion -- Kuala LumpurLOC classification: PM-29-82Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1701GMM)
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APU Library Reference Collection | Masters Theses | PM-29-82 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00016170 |
A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1701GMM)
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