The myths of creativity : the truth about how innovative companies and people generate great ideas / David Burkus.
Material type: TextPublication details: San Francisco : Jossey-Bass, [2014]Edition: 1st edDescription: vii, 214 p. ; 24 cmISBN: 9781118611142 (hbk.); 1118611144 (hbk.)Subject(s): Creative ability in business | Creative thinking | New products | Technological innovationsDDC classification: 658.3/14 LOC classification: HD53 | .B87 2014Summary: "How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas"--Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HD53 .B87 2014 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012226 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HD50.5 .P87 1998 c.1 The self managing organization : | HD53 .B37 2002 c.1 The alchemy of innovation : | HD53 .B65 2020 c.1 Design thinking for training and development : creating learning journeys that get results / | HD53 .B87 2014 c.1 The myths of creativity : | HD53 .C47 1995 c.1 Innovation & creativity / | HD53 .C47 2003 c.1 The innovator's solution : | HD53 .C47 2003 c.2 The innovator's solution : |
Includes bibliographical references (p. 195-202) and index.
"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas"--
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