CUSTOMER PURCHASE INTENTION TOWARDS HYBRID VEHICLES : A QUANTITATIVE RESEARCH AMONG GENERATION Y IN KLANG VALLEY, MALAYSIA / HAJAR ZAINUR FARAH'AIN BINTI ZAINOL ABIDIN.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: x, 130 p. : ill. ; 30 cmSubject(s): Consumer behavior -- Young consumers -- Malaysia | Generation Y -- Malaysia | Lease or buy decisionsLOC classification: PM-30-10Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | Masters Theses | PM-30-10 (Browse shelf (Opens below)) | 1 | Not for loan | 00016781 |
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A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)
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