Asia Pacific University Library catalogue


CUSTOMER PURCHASE INTENTION TOWARDS HYBRID VEHICLES : A QUANTITATIVE RESEARCH AMONG GENERATION Y IN KLANG VALLEY, MALAYSIA / HAJAR ZAINUR FARAH'AIN BINTI ZAINOL ABIDIN.

By: HAJAR ZAINUR FARAH'AIN BINTI ZAINOL ABIDIN (TP035618)Contributor(s): Mr. Tajuddin A. Rashid [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: x, 130 p. : ill. ; 30 cmSubject(s): Consumer behavior -- Young consumers -- Malaysia | Generation Y -- Malaysia | Lease or buy decisionsLOC classification: PM-30-10Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)
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A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)

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