A STUDY ON THE EFFECTIVENESS OF FACEBOOK VIDEOS AS A DIGITAL MARKETING TOOL IN THE HOTEL INDUSTRY IN INDIA IN INFLUENCING CONSUMERS' PURCHASING DECISIONS / RICHARD SIBY.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: viii, 82 p. : ill. ; 30 cmSubject(s): Facebook (Electronic resource) | Internet marketing | Social networks -- Computer network resources | Social marketingLOC classification: PM-30-14Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)
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Reference
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APU Library Reference Collection | Masters Theses | PM-30-14 (Browse shelf (Opens below)) | 1 | Not for loan | 00016785 |
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A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)
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