EFFECT OF CULTURAL CUSTOMIZATION AND LOCATIONAL CONGRUITY ON A ATTITUDE TOWARDS ONLINE LOCATION-BASED ADVERTISING UNDER HIGH AND LOW PRODUCT INVOLVEMENT CONDITIONS / FROLOVA ALEKSANDRA.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: xv, 133 p. : ill. ; 30 cmSubject(s): Internet advertising | Consumer behavior | Communication in marketing | Advertising -- Psychological aspectsLOC classification: PM-31-02Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1711GMM)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference
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APU Library Reference Collection | Masters Theses | PM-31-02 (Browse shelf (Opens below)) | 1 | Not for loan | 00017025 |
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A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1711GMM)
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