Asia Pacific University Library catalogue


The product manager interview : 164 actual questions and answers / Lewis C. Lin with Teng Lu.

By: Lin, Lewis CContributor(s): Lu, TengMaterial type: TextTextPublication details: Seattle, WA : Impact Interview, c2018Edition: 3rd editionDescription: 299 pages : illustrations ; 28 cmISBN: 0998120448 (pbk.); 9780998120447 (pbk.)Subject(s): Product management -- Vocational guidance | Employment interviewing -- Handbooks, manuals, etcLOC classification: HF5415.15 | .L56 2018
Contents:
Finding practice partners and bonus resources -- Study guides for coveted tech firms -- Abbreviations, terms and concepts -- Frequently asked questions -- Analytics: estimation -- Analytics: data science -- Analytics: pricing new products -- Analytics: pricing existing products -- Analytics: ROI -- Product design: customer journey map exercises -- Product design: pain point exercises -- Product design: brainstorm exercises -- Product design: putting it together -- Metrics: brainstorming exercises -- Metrics: prioritization exercises -- Metrics: diagnose exercises -- Metrics: putting it together -- Hypothetical: opinion -- Hypothetical : problem solving -- Strategy: new market entry -- Strategy: launch plan -- Strategy: other -- Technical -- Traditional -- Behavioral.
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HF5415.13 .R63 2017 c.1 Marketing fundamentals for future professionals : HF5415.13 .R87 2010 c.1 The fundamentals of marketing / HF5415.135 .P76 2008 c.1 Strategic marketing : HF5415.15 .L56 2018 c.1 The product manager interview : HF5415.157 .C34 2018 c.1 Inspired : HF5415.157 .C34 2018 c.2 Inspired : HF5415.2 .R25 2018 c.1 Marketing research :

Finding practice partners and bonus resources -- Study guides for coveted tech firms -- Abbreviations, terms and concepts -- Frequently asked questions -- Analytics: estimation -- Analytics: data science -- Analytics: pricing new products -- Analytics: pricing existing products -- Analytics: ROI -- Product design: customer journey map exercises -- Product design: pain point exercises -- Product design: brainstorm exercises -- Product design: putting it together -- Metrics: brainstorming exercises -- Metrics: prioritization exercises -- Metrics: diagnose exercises -- Metrics: putting it together -- Hypothetical: opinion -- Hypothetical : problem solving -- Strategy: new market entry -- Strategy: launch plan -- Strategy: other -- Technical -- Traditional -- Behavioral.

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