Asia Pacific University Library catalogue


Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, M. N. KContributor(s): Lewis, Philip, 1945- | Thornhill, AdrianMaterial type: TextTextPublication details: New York : Pearson, [2019]Edition: 8th editionDescription: xxxiii, 833 pages : illustrations ; 27 cmISBN: 9781292208787 (pbk.)Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 LOC classification: HD30.4 | .S28 2019
Contents:
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book HD30.4 .S28 2019 c.1 (Browse shelf (Opens below)) 1 Available 00017429
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.4 .S28 2019 c.2 (Browse shelf (Opens below)) 2 Available 00017430

Revised edition of the authors' Research methods for business students, 2015.

Includes index.

Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

There are no comments on this title.

to post a comment.