DETERMINANTS OF GLOBAL BRANDING FOR LOCAL CONSUMER PRODUCTS OF RAHMAFROOZ DHAKA, BANGLADESH / RASHIDUL ISLAM KHAN.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: vi, 90 pages : illustrations ; 30 cmSubject(s): Branding (Marketing) -- Bangladesh | Consumer behavior | Consumers -- Psychology | MarketingLOC classification: PM-31-45Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM) Summary: Company like Rahimafrooz is serving the nation for more than a decade with a trust of loyalty among their customers. Rahimafrooz Storage Power Business and Rahimafrooz Energy Service Limited has created their local brand image in domestic market with their products such as Diesel Generator, Busbar Trunking (BBT), Substation and Transformer and etc. However, like Rahimafrooz Energy Service Limited (RESL) Rahimafrooz Storage Power Business (RSPB) has Automotive Battery Standard and Premium, Commercial Vehicle Battery, E-Rickshaw battery, Solar Battery, Golf-Cart Battery, Stationary Battery for Power Sub Stations and Solar Battery is dominating the domestic market as well but the products of RSPB has expanded to global market (Rahimafrooz-batteries.com, 2019). Global markets usually accept these kind of products from China, Japan or Malaysia and from other developed region. Therefore, people has less knowledge on Bangladeshi power generation and Battery products and as result less studies have been conducted in this topic. However, this study will explain the detail concept of determining global branding of Rahimafrooz local consumer products and will provide useful information to the students and professionals on how to create a global brand image for a product from a developing country. Hence, the detail study will help Rahimafrooz and their stakeholders to gain knowledge on global branding and creating customers confidence in the global market. The study will be conducted on Rahimafrooz officials like managers from different operational department especially export department and customers who are the users of Rahimafrooz local consumer products. The number of respondent will be calculated based on population using Rahimafrooz products. The methodology for collecting data will be primary data i.e. questionnaire. The questionnaire will be distributed among two hundred to two hundred fifty employees and some external customers of their domestic market and unit of analysis of this study will be organizational.
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Reference
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APU Library Reference Collection | Masters Theses | PM-31-45 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00017660 |
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A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM)
Company like Rahimafrooz is serving the nation for more than a decade with a trust of loyalty among their customers. Rahimafrooz Storage Power Business and Rahimafrooz Energy Service Limited has created their local brand image in domestic market with their products such as Diesel Generator, Busbar Trunking (BBT), Substation and Transformer and etc. However, like Rahimafrooz Energy Service Limited (RESL) Rahimafrooz Storage Power Business (RSPB) has Automotive Battery Standard and Premium, Commercial Vehicle Battery, E-Rickshaw battery, Solar Battery, Golf-Cart Battery, Stationary Battery for Power Sub Stations and Solar Battery is dominating the domestic market as well but the products of RSPB has expanded to global market (Rahimafrooz-batteries.com, 2019). Global markets usually accept these kind of products from China, Japan or Malaysia and from other developed region. Therefore, people has less knowledge on Bangladeshi power generation and Battery products and as result less studies have been conducted in this topic. However, this study will explain the detail concept of determining global branding of Rahimafrooz local consumer products and will provide useful information to the students and professionals on how to create a global brand image for a product from a developing country. Hence, the detail study will help Rahimafrooz and their stakeholders to gain knowledge on global branding and creating customers confidence in the global market. The study will be conducted on Rahimafrooz officials like managers from different operational department especially export department and customers who are the users of Rahimafrooz local consumer products. The number of respondent will be calculated based on population using Rahimafrooz products. The methodology for collecting data will be primary data i.e. questionnaire. The questionnaire will be distributed among two hundred to two hundred fifty employees and some external customers of their domestic market and unit of analysis of this study will be organizational.
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