VISUALIZATION OF SENTIMENT ANALYTICS FROM TWITTER IN RELATION TO THE CAMERA INDUSTRY / MOHAMED SHAFFAF RASHEED.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 70 pages : illustrations ; 30 cmSubject(s): Data mining -- Data processing | Business planning -- Data processing | Computational linguistics | Natural language processing (Computer science) | Social networksLOC classification: PM-31-75Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfillment of the requirement for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1808DSBA) Summary: The field of marketing is full of methods and techniques by which companies and enterprises can ascertain the growth of their products and companies alike. However, in some industries, the use of new IT tools and technologies is not comment. As such the camera industry which has been going through large changes, some for the better, some for the worse, is in dire need understanding their standing within the consumers better. For this purpose, we will be looking at the utilization of social media to garner the sentiments of the average consumer towards the company.
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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APU Library Reference Collection | Masters Theses | PM-31-75 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00017690 |
A thesis submitted in fulfillment of the requirement for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1808DSBA)
The field of marketing is full of methods and techniques by which companies and enterprises can ascertain the growth of their products and companies alike. However, in some industries, the use of new IT tools and technologies is not comment. As such the camera industry which has been going through large changes, some for the better, some for the worse, is in dire need understanding their standing within the consumers better. For this purpose, we will be looking at the utilization of social media to garner the sentiments of the average consumer towards the company.
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