EFFECT OF SECURITY AWARENESS, EASE OF USE AND SOCIAL INFLUENCE ON USAGE OF MOBILE WALLET AMONG RESIDENTS OF LAHORE, PAKISTAN MUHAMMAD NOUMAN BILAL.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: xii, 44 pages : illustrations ; 30 cmSubject(s): Mobile commerce -- Pakistan | Technological innovations -- Pakistan | Electronic funds transfersLOC classification: PM-32-11Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master in Business Administration (UCMF1808BMBA). Summary: This research aims to analyse the contributing factors to mobile wallet adoption among the residents in Lahore, Pakistan. The factors identified are security awareness, ease of use and social influence which proven (upon this research) that they play an important role in motivating the users adopt a new technology. They also showed a significant relation with the dependent variable (usage of M-wallet).
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APU Library Reference Collection | Masters Theses | PM-32-11 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00018470 |
A thesis submitted in fulfilment of the requirements for the award of the degree of Master in Business Administration (UCMF1808BMBA).
This research aims to analyse the contributing factors to mobile wallet adoption among the residents in Lahore, Pakistan. The factors identified are security awareness, ease of use and social influence which proven (upon this research) that they play an important role in motivating the users adopt a new technology. They also showed a significant relation with the dependent variable (usage of M-wallet).
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