Research methods for business : a skill-building approach / Roger Bougie and Uma Sekaran.
Material type:
TextChichester, West Sussex, United Kingdom; Hoboken, NJ, : John Wiley & Sons, c[2019]Edition: 8th edition. Asia editionDescription: xxiii, 432 pages : illustration ; 24 cmISBN: 9781119683537; 9781119561224Subject(s): Business -- Research -- MethodologyLOC classification: HD30.4 | .B68 2019Summary: Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD30.4 .B68 2019 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012860 | |
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APU Library Open Shelf APIIT | Book | HD30.4 .B68 2019 c.2 (Browse shelf (Opens below)) | 2 | Available | 00018863 |
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| HD30.4 .B35 2008 c.2 Developing management skills : | HD30.4 .B45 2019 c.1 The Great client partner: How soft skills are the true currency in client relationship / | HD30.4 .B47 2010 c.1 Best practices in talent management : | HD30.4 .B68 2019 c.1 Research methods for business : a skill-building approach / | HD30.4 .B79 2007 c.1 Business research methods / | HD30.4 .B79 2011 c.3 Business research methods / | HD30.4 .B79 2011 c.4 Business research methods / |
Includes bibliographical references and index.
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
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