Asia Pacific University Library catalogue

A thesis submitted in fulfillment of the requirement for the award of Master of Business Administration (Euro-Asia Business)(UCMF1808BEAMBA).

Leading the development of mobile payment in the world has become synonymous with China's mobile payment. Unfortunately, the elderly market has not yet broken through. With the further ageing of the population, solving the use of technology products for the elderly has become a top priority. TAM is back in the arena, and researchers use the old model to solve the old guys sounds an interesting decision. The purpose of the study is to examine the influence of four perception factors on the attitude of the elderly to use a mobile phone to pay, so as to influence the behavioral intention of the elderly to use mobile phone to pay, and finally influence the behavior of the elderly to actually use mobile phone to pay. This is a quantitative study conducted in Shandong province, China. The survey results show that most of the perceived factors have a positive impact on the elderly's attitude towards using mobile payment, the positive attitude towards using mobile payment has a positive impact on the elderly's behavioral intention of using mobile payment, and the positive behavioral intention of using mobile payment has a positive impact on the elderly's actual use of mobile payment. As for the significance of this study, with the increasing ageing population in China, the elderly also want to participate in the society of modern technology, but they will encounter many problems in the process of actual participation. The Chinese market should give more attention and help to the elderly. By giving more help to the elderly, it will improve the acceptance of mobile payment products, to further achieve the goal of full coverage of mobile payment in China, and help mobile payment enterprises to establish the direction of future development.