FACTORS AFFECTING TRUST IN ONLINE SHOPPING AMONGST WHITE COLLAR WORKING CONSUMERS : AN EMPIRICAL STUDY OF INDIAN PROFESSIONAL WORKERS / KABWE CLOVIS MULENGA.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2020Description: 108 pages : illustrations ; 30 cmSubject(s): Internet marketing | Teleshopping -- IndiaLOC classification: PG-23-0163Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of
B.A (Hons) in Business Management with specialism in E-Business(UC3F1906BM(EB)). Summary: Online shopping is now rapidly developing around different regions across the globe. Many kinds of research claim that online shopping is still at the early stage of development in India and the potential for growth is invisible. The purpose of this study is to identify the factors affecting trust in online shopping amongst white-collar working consumers in India.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference
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APU Library Reference Collection | Undergraduate Theses | PG-23-0163 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00018607 |
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of
B.A (Hons) in Business Management with specialism in E-Business(UC3F1906BM(EB)).
Online shopping is now rapidly developing around different regions across the globe. Many kinds of research claim that online shopping is still at the early stage of development in India and the potential for growth is invisible. The purpose of this study is to identify the factors affecting trust in online shopping amongst white-collar working consumers in India.
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