Asia Pacific University Library catalogue

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).

Before the technological era, the term ‘social media influencer' did not even exist. Fame is not the only thing that comes with the title. It takes a lot of time, effort and passion to get to where these social media influencers to become who they are today. Social media influencers can be judged with every action they did and will do, they can be threatened, harassed and many more through social media and it is called as cyberbullying. Cyberbullying, defined as bullying perpetrated through the use of information technology, it is a serious problem among influencers, adolescents and young adults and even children. Social media influencers generate large followers that include the enthusiastic engaged people who value their views, as well as haters. Cyberbullying is not new phenomena, it has happened even before the social networking era. Nonetheless, the focus of cyberbullying related studies is usually young adults but in this case especially those who is known on social media platforms , it will be focused towards Influencers in Klang Valley, Malaysia. This study fills the gap by exploring the categories of cyberbullying faced by the social media influencers and the best practices to deal with the problem.