The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.
Material type:
TextEdition: 4th editionDescription: 496 pages; Illustration: 21cmISBN: 9781250238016 (paperback)Subject(s): Advertising copy | Business writingAdditional physical formats: Online version:: The copywriter's handbookDDC classification: 808.06/6659 LOC classification: HF5825 | .B55 2019Summary: "Text1801237 This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates *The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy"--
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5825 .B55 2019 c.1 (Browse shelf (Opens below)) | 1 | Available | 00018692 |
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| HF5823 .W67 2008 c.1 The work 08 : | HF5823 .W67 2008 c.2 The work 08 : | HF5825 .A43 2020 c.1 Copywriting Made Simple : How to write powerful and persuasive copy that sells / | HF5825 .B55 2019 c.1 The copywriter's handbook : a step-by-step guide to writing copy that sells / | HF5825 .B59 2006 c.1 The copywriter's handbook : | HF5825 .G33 2007 c.1 Gabay's copywriters' compendium : | HF5825 .G95 2022 c.1 Copywriting: successful writing for design, advertising, and marketing / |
Includes index.
"Text1801237 This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates *The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy"--
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